A passionate entrepreneur, Farah holds a BSc Government degree from the London School of Economics. She is always on the lookout for new opportunities to develop and grow the pet retail and wholesale market in the UAE and beyond. She is proud to be at the helm of the first and the largest pet care provider in the market representing world-class brands, which includes P&G, Savic, Zolux, Flamingo, Ruffwear, and Rogz.